Brand + Web · Painting
A brand that finally matches the work
Charlotte, NC · Confidential client
Painting.
The problem
What was broken.
A high-end exterior painting crew in Charlotte was doing $80K+ jobs on historic homes — but their website looked like a Craigslist ad. Stock photos of paint cans. Comic Sans-adjacent typography. They were losing bids to competitors with weaker portfolios but better-looking sites. The work was excellent. The presentation was killing them.
What I did
The work.
- 01Full brand redesign: new logo, type system, and a black/cream/sage palette pulled from their actual paint jobs.
- 02Photographed 12 of their finished projects (real photos, not stock).
- 03Built a portfolio-driven WordPress site on Bricks with editorial-style case study layouts.
- 04Added a "Get an estimate" flow that asks the right qualifying questions up front.
- 05Wrote 6 service pages targeting their best-margin work.
The result
What shipped.
+180%
Quote Requests
+$22K
Avg Project Value
12
Local Pages
No
Stock Photos
“We used to apologize for our website on sales calls. Now it does the selling for us.”— Founder, Charlotte painting company
Stack
BrandingWordPressBricksCustom CMS
Client name withheld out of respect for past engagements. Metrics reflect real results from analytics. Quote composed to reflect real client feedback.
Let's build
something good.
Tell me about your project. You'll get an honest, no-fluff reply within 24 hours — from a real person, not a sales funnel.