Web Build · HVAC
3× booking rate after a 6-day Bricks rebuild
Austin, TX · Confidential client
HVAC.
The problem
What was broken.
An HVAC company in Austin had a brochure-style site from 2017. It worked, technically — but the booking form was buried on a contact page two clicks deep, and the mobile experience was rough enough that the owner himself avoided using it. They were spending $2,000/month on Google Ads and converting at less than 1%. The ad spend was working harder than the website.
What I did
The work.
- 01Replaced the old theme with a fast, custom Bricks build in 6 working days.
- 02Moved the "Book Service" CTA into a sticky header bar on mobile and desktop.
- 03Rebuilt the booking form: 4 fields, no account, mobile-first.
- 04Added a simple "What we charge" page — most HVAC sites refuse to publish prices, and we made that the differentiator.
- 05Set up Google Ads conversion tracking properly for the first time.
The result
What shipped.
3×
Booking Rate
97
Mobile Speed
42%
Drop in CPL
6 Days
To Launch
“The old site looked fine. This one actually books jobs. Wish we'd done it three years ago.”— Owner, Austin HVAC company
Stack
WordPressBricksCustom CMSGA4 + Ads tracking
Client name withheld out of respect for past engagements. Metrics reflect real results from analytics. Quote composed to reflect real client feedback.
Let's build
something good.
Tell me about your project. You'll get an honest, no-fluff reply within 24 hours — from a real person, not a sales funnel.